Campaign
Test Center: Solve Exam Stress
An animated promo for OmniContact's Test Center, using a Rubik's Cube as the metaphor for exam pressure.
Role
Animation and motion design.
The brief
Turn exam stress into something a candidate feels they can solve, without a single shot of a classroom.
Approach
The Rubik's Cube does the arguing. It starts scrambled, which is exactly how the audience feels, and the film resolves it rather than describing the resolution.
The palette stays calm and the motion is slow and deliberate, because a promo about anxiety cannot itself be anxious.
Deliverables
- Promo film, 32 s